Deerfield Beach, FL (January 22, 2010) – Google’s Android platform is already gaining significant traction with consumers according to a new report by Myxer. The monthly report entitled BoomBox, makes its debut today, providing data on mobile entertainment consumption and trends reflective of Myxer’s 30 million member-strong community.
According to research conducted, visits to Myxer’s mobile site from users on the Android operating system grew 350% in 2009, compared to iPhone, which grew 170%. In total, Myxer delivered seven times more downloads to Android devices than iPhone devices in Q4 2009.
BoomBox is also reporting on specific growth of various Android handsets as it relates to consuming mobile entertainment on the Myxer network. In December ‘08 only one handset, the HTC Dream/G1, was operating on Google’s open source Android operating system. By December 2009, Myxer had seen nine different handsets running the Android OS.
• The HTC Dream/G1 remained the leader throughout 2009 garnering 35% of the unique users completing downloads on Android handsets in December.
• The HTC myTouch, Motorola CLIQ, and Motorola Droid each gained significant traction by the end of the year, used by 18%, 11%, and 7% (respectively) of total unique Android users on Myxer.
“While we’ve seen the Android OS emerge as a serious competitor in the operating system landscape, RIM’s operating system still dominates the smartphone market on Myxer’s mobile site, growing from 51% in 2008 to a massive 67% in 2009,” said Myk Willis, CEO of Myxer.
Willis added, “Our aim with this report is to provide a valuable resource for those making business decisions regarding mobile advertising, content, and application development. Plus, as strong proponents of an open mobile ecosystem, our data will reveal interesting insights into both closed and open environments and the surprising usage patterns within each.”
Other notable items tracked in this month’s BoomBox report include:
• RIM’s Blackberry Curve remains the #1 phone on Myxer’s mobile site for the second year in a row, garnering close to 10% of visits in both 2008 and 2009. The Blackberry Curve is just one of the 1,500 different handsets that Myxer delivered content to in 2009.
• Windows Mobile and Palm both lost ground in 2009, combining to relinquish 24% of the smartphone traffic on Myxer’s mobile site and giving ground to the Android, iPhone, and RIM.
• Hip-Hop/R&B content dominates as a music genre; accounting for 77% of Android downloads and 47% of iPhone downloads.
Since 2005 Myxer has cataloged various data points: age, gender, geographic location, phone model, manufacturer, carrier, as well as the operating system of each handset that initiated a download from its delivery platform that now supports more than six million monthly unique visitors downloading over 85 million content items from Myxer each month.
To download a copy of the full report, or subscribe to the monthly newsletter, please visit: boombox.myxer.com.
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About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and personalization- with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web and mobile web, including the ability to deliver branded content. Named a Top Wireless Company in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.
Contact:
For Myxer
Eric Gonzalez 415.272.0836
eric@myxer.com
