Guitar Shop TV (GSTV) is an exciting new online TV show designed for passionate guitarists and music lovers worldwide.
·GSTV is positioned as the place to go for the coolest gear, interviews and performances by top guitarists and bands, an exciting Artist Showcase competition, and backstage access to the most exciting venues around the world. Guitar Shop TV is a unique community and resource for anyone who shares a common passion: great guitar music!
·To date, GSTV has filmed over 300 hours of original, unique video content, has developed a library of over 6,000 curated videos, with an additional 40 episodes in its post-production pipeline. The show's season premiere took place in 2011, and has attracted large numbers of dedicated viewers across a wide demographic, with solid worldwide growth potential.
·GSTV is created, produced and hosted by Brian Lippey, an accomplished guitarist and entrepreneur who has developed several successful businesses over the past 15 years. His credentials over the past 20 years as a top executive include worldwide companies such as Goldman Sachs in New York and London, Merrill Lynch in London, and Tokai Asia, a leading hedge fund in Hong Kong.
Guitar Shop TV weekly episodes feature exciting and informative segments such as:
·“Gear Locker” - A weekly look at the equipment landscape, profiling exciting new and vintage axes, amps and effects.
·“Shop Talk” - Exclusive, intimate conversations with great guitarists and other cool music industry people including producers, engineers, promoters, manufacturers, dealers, etc. Profiles of legendary guitarists of the past are also periodically featured.
·“Backstage Pass” - Profiles of great music cities (NYC, Nashville, LA, London, and much more) and their clubs, concert venues, studios, and other hotspots featuring live performances and behind-thescenes interviews.
·"Artist Showcase Competition" - An exciting new opportunity for talented up-and-coming Indie Bands to be discovered by Guitar Shop TV’s worldwide audience, gain exposure anddramatically increase their fanbase. Winners are selected monthly and invited on Guitar Shop TV to be interviewed, perform, and appear on the same episode with some of the top celebrities and stars of the guitar and music world. Besides being a chance to reach a large new market via the fastgrowing medium of web TV, appearances Guitar Shop TV are also a great way for bands to promote their music, events, and products with our viewers around the world.
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To date, Guitar Shop TV has interviewed dozens of great guests in the guitar and music industry, including guitar and music gods such as Steven Tyler, Ted Nugent, Keith Urban, Peter Frampton, Vince Gill, Buddy Guy, Johnny Winter, Larry Carlton, Robert Cray, Robben Ford, Robert Randolph, Stanley Jordan, and lead guitarists and sidemen for artists such as Paul McCartney, David Bowie, Keith Richards, Steely Dan, James Taylor, Rod Stewart, and The Black Crowes, to name just a few.
·GSTV has also interviewed leaders of top institutions such as NAMM, The Rock and Roll Hall ofFame, Eric Clapton's Crossroads Centre, The Grammy Museum, The Grand Ole Opry, The Juilliard School; leading gear manufacturers Fender Musical Instruments, Gibson Guitars, Marshall Amplification, Martin Guitars, Vox Amplification, PRS Guitars, and many more leading Dealers, Collectors, and technicians; and talented behind-the-scenes stars at legendary recording studios such as The Record Plant-LA, Blackbird Studio-Nashville, The Village Recorder-LA, Sun Studio-Memphis, and dozens of others.
· Artists welcome the opportunity to have a new forum to promote products, performances, books, and other activities. Exposure on GSTV is a great way to reach a large new global audience. Interviews and/or performances are ways to build a profile with younger players by sharing insights and inspiring them to achieve great things in their own musical careers or experiences.
· For advertisers and sponsors, GSTV is an exciting new way to reach a worldwide audience of consumers in their category and beyond and gain valuable, timely and interactive feedback on products and services.
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